Selmo as the host of the Software Defined Factory
On Thursday, October 17, 2024, we hosted the online event Software Defined Factory in collaboration with Software Defined Automation (SDA), under the...
As part of the EXPO 2025 in Osaka, Japan, we at Selmo Technology GmbH organized an exclusive industry event in October, together with our local partner HTP Automation and in cooperation with ANDRITZ. The event took place in the Austria Lounge at the Austrian Pavilion on the EXPO grounds.
During the event, we spoke about our vision and technology, as well as our strategic partnerships with ANDRITZ and HTP Automation. Our goal was not only to expand our market presence in Japan, but also to strengthen our local network in a targeted and lasting way.
More than 50 high-level representatives from the automotive, pharmaceutical, and food industries attended the event — including renowned Japanese companies such as HIRATA Corporation and AGC Inc.
The focus was on our solutions at Selmo as well as our partnership with ANDRITZ Automation: the open platform Metris and the simulation system IDEAS and HTP Automation.
For us, the event was a clear demonstration of Austria’s technological expertise. Participants engaged with experts and exchanged forward-thinking ideas on how digital transformation is reshaping industrial processes for the long term.
Participants experienced a diverse program: In addition to exciting keynote speeches such as from Kenji Yoshida (HTP Automation) and a panel discussion, there were live demonstrations of our Digital Twin solution, interactive VR stations, practical business cases and a Q&A session.
"The EXPO is the perfect stage for us to showcase what Austria can achieve technologically – and how our solutions deliver real impact. The level of interest was high, the discussions were both visionary and concrete. We’re taking this energy with us into the months ahead."
- Markus Gruber, CEO, Selmo Technology GmbH
Our event marked a strong prelude to what lies ahead. In the coming months, we will continue to expand our business unit in Japan and deepen long-term collaborations with our local partners. More than just a stage, the EXPO proved to be a valuable platform for fostering new partnerships and initiating forward-looking projects.
A heartfelt thank you to all our partners and participating companies who contributed to making this event such a success!
About EXPO 2025 in Osaka
EXPO 2025 is one of the world's most important platforms for innovation, sustainability and technology. Held from April to October 2025 under the theme “Designing Future Society for Our Lives”, the global event brought together over 160 countries and organizations. Austria was represented with its own national pavilion.
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